Mathew Guido may only be 22 years old, but the budding photographer never fails to understand and translate raw emotion as he sheds new light on the fashion world through his eerie, yet beautiful photography.
The emotographer uses color, contrast, drab lighting and models who know just what to do with their eyes to accomplish this portrayal of emotion. Of course, the extravagant costuming and make-up so often seen in his photos helps. Guido was initially an illustrator and painter who stuck to these artistic roots when he crossed over to the world of photography--and their influence is evident.
In his interview with Lookbook Magazine, Mathew Guido explains, " I often exaggerate in composition, color and mood, which tends to unite everything in one appeal. I try to stress highlights and shadows, which can bring out a different kind of beauty."
This statement speaks volumes of the ironically brilliant but dark collection of fashion photographs in Mathew Guido's portfolio.
Fashionably Eerie Emotography
Mathew Guido Fashion Photography is Dark and Captivating
Trend Themes
1. Emotography - The use of photography to elicit raw emotion, creating opportunities for fashion and art industries to embrace unconventional approaches.
2. Dark Beauty - The exploration of unconventional beauty through the use of contrast, drab lighting, and exaggeration, opening up possibilities for beauty, fashion, and arts industries to challenge conventions and norms.
3. Multidisciplinary Art Forms - The fusion of multiple art forms- such as painting and photography- creates opportunities for exploration of new themes and concepts in the art world.
Industry Implications
1. Fashion Industry - Incorporating emotography into fashion industry campaign can create a more engaging and emotional experience for consumers.
2. Art Industry - The art industry can embrace dark beauty, emotography and multidisciplinary art creating a new wave of artists and innovative art movements.
3. Beauty Industry - Dark beauty exploration can provide new ideas for the beauty industry to branch out beyond traditional beauty standards.