To show off just how useful the augmented reality IKEA Place app can be for visualizing different pieces of decor within the home, IKEA created the 'Matchers Keepers' campaign.
Matchers Keepers takes the form of a game show-style series that gives couples and housemates the chance to come to an agreement on choosing furniture. Since it can be a challenge for some pairs to come to a solution that fits the needs of both parties, the app makes it easy for people to see how IKEA products will look in a familiar setting.
In the first episode of the series, Matchers Keepers introduces Vanessa and Liliane, who have been living together for 600 hours and aim to make similar seating choices.
Gamified Furniture Campaigns
IKEA's 'Matchers Keepers' Uses AR to Solve Furniture Disputes
Trend Themes
1. Gamified Furniture - The use of gamification in furniture campaigns enables customers to visualize designs in a familiar setting and encourages collaborative decision-making.
2. Augmented Reality Home Decorating - The integration of AR technology in home decorating apps enhances the customer experience by allowing them to visualize products in their own space.
3. Collaborative Decision-making - The use of technology to facilitate decision-making among couples and housemates presents opportunities to improve customer satisfaction and build brand loyalty.
Industry Implications
1. Furniture Retail - Furniture retailers can leverage AR technology and gamification to enhance the customer experience and facilitate decision-making.
2. Home Decor - Home decor companies can develop AR-based apps to increase customer engagement and allow for visualizing their products in real life situations.
3. App Development - Developers can create gamified AR apps that provide solutions to everyday problems for consumers.