This mason jar cereal packaging is conceived by designer Dan Wells. The brand identity concept is created for June Cereal, a food manufacturer that specializes in natural and nutritious breakfast products.
June Cereal's product comes in four healthy flavors including blueberry, banana, kiwi and cinnamon. Each of the brand's mason jar cereals is made with organic oat clusters and is adorned with authentic and artisanal signage. From its sustainable, glass packaging to its elegant signage, June Cereal illustrates the nutrition and quality of their product through a branding strategy that relies on gorgeous aesthetics.
This branding concept by Dan Wells appeals to the design-conscious consumer and also illustrates the nutritional benefits of each June Cereal product. Moreover, this packaging references vintage grocery items that were often displayed in glass containers.
Mason Jar Cereal Branding
Dan Wells' June Cereal Packaging is Artisanal and Authentic
Trend Themes
1. Artisanal Packaging - Opportunity to create unique and visually appealing packaging that appeals to design-conscious consumers.
2. Authentic Branding - Opportunity to convey a sense of trust and quality by using genuine and traditional branding elements.
3. Sustainable Packaging - Opportunity to meet the growing demand for eco-friendly packaging solutions.
Industry Implications
1. Food Manufacturing - Opportunity to enhance the brand identity and attract consumers through creative packaging designs.
2. Graphic Design - Opportunity to create unique and visually appealing branding concepts for food and beverage companies.
3. Packaging Industry - Opportunity to develop sustainable packaging solutions that align with consumer preferences.