If you're like me, then the word Maserati automatically evokes images of the ultra-luxurious Maserati Spider sports car, and definitely nothing resembling a "family car."
That's why I was confused to read that the Italian brand was targeting families with the Maserati Quattroporte Executive GT, a five-seater with a 16 cubic foot trunk.
"That the car is beautiful is understatement," the Charleston.net said. "It is exquisite. Leather tanned and treated by Poltrona Frau, which produces some of the world's most supple hides, covers the Quattroporte Executive GT's seats front and rear. The wood inserts on the center console, dashboard and interior door panels are of the highest quality; mahogany with rosewood inlays."
The body was designed by Pininfarina, while Ferrari is to thank for the mechanics.
"The 400-horsepower, all-aluminum, V-8 engine employs electronically controlled variable valve lift and timing to generate maximum power without commensurate consumption of fuel. The automatic transmission, which also can be shifted manually, can handle 339 pound-feet of torque."
But for a family? Kids that spill, a dog that drools and sheds?
"Where the Maserati Quattroporte Executive GT differs from other exotic performance cars is that it can be used as an everyday driver. It has seats for a family of five."
Personally, I don't get it. It looks like luxury brands are looking to expand to their lines for broader appeal, while more affordable auto manufacturers are looking to hit the upscale markets. No one seems to be sticking with the traits they're known for.
A Maserati Family Car?
Quattroporte Executive GT
Trend Themes
1. Luxury Family Cars - The trend of luxury car companies creating vehicles that appeal to families presents an opportunity for disruptive innovation in the family car market.
2. Hybrid Luxury Cars - The trend of introducing hybrid technology in luxury vehicles presents an opportunity for disruptive innovation in the luxury car market.
3. Collaborations Between Luxury Car Brands - The trend of luxury car brands collaborating on the design and mechanics of their vehicles presents an opportunity for disruptive innovation in the luxury car market.
Industry Implications
1. Automotive Industry - Luxury car brands expanding into family car markets presents an opportunity for disruption in the automotive industry.
2. Luxury Goods Industry - The trend of luxury car brands collaborating on their vehicles presents an opportunity for disruption in the luxury goods industry.
3. Green Tech Industry - The trend of introducing hybrid technology in luxury vehicles presents an opportunity for disruption in the green tech industry.