A well-respected brand in the cosmetic and skincare space, Lancôme's Volumizing Mascara Lash Kit is an exclusive and comprehensive set. It features a full-size Monsieur Big Volumizing Mascara, the Cils Booster XL Super-Enhancing Mascara Primer, and the Bi-Facil Double-Action Eye Makeup Remover.
The brush of Lancôme's mascara is made out of exceptionally soft fibers and is known for its volumizing properties that "provide big impact at first stroke for bigger-than-life lashes." The product promises long-lasting effects and a non-clumpy application experience. The Cils Booster XL Super-Enhancing Mascara Primer enhances these results when applied beforehand, producing thicker and longer lashes. Lancôme's Bi-Facil Double-Action Eye Makeup Remover is also an award-winning product that stands out with its effective and gentle formula.
In this way, the mascara lash kit covers consumers in all three stages of mascara use.
Volumizing Mascara Lash Kits
Lancôme's Exclusive Set is Offered Through Sephora's Marketplace
Trend Themes
1. Comprehensive Mascara Kits - Creating comprehensive mascara kits gives brands an opportunity to upsell and offer more value to makeup customers.
2. Soft Fiber Mascara Brushes - Exploring the use of exceptionally soft fibers in mascara brushes can improve customer experience and set a brand apart in the competitive cosmetics industry.
3. Mascara Primers - Investing in mascaras that come with priming options is a trend that can attract customers seeking fuller, longer lashes.
Industry Implications
1. Cosmetics - Cosmetics companies can benefit from offering comprehensive makeup kits that cater to a variety of makeup users.
2. Skincare - Skincare companies that offer effective and gentle makeup remover products can attract customers looking for dual-purpose products.
3. Retail - Retailers can leverage the trend of comprehensive makeup kits to upsell and offer more value to their customers, driving sales and loyalty.