Like many flavorful oatmeals, Saffola's Masala Oats begin with a base of all-natural wholegrain oats. However, what really sets these products apart are the ingredients that are added to enhance the oatmeal products. Masala and an assortment of vegetables like peppers and cucumbers are added to make hearty breakfast meals that will suit the hot and spicy flavors preferred by many Indian consumers.
The brand's Peppy Tomato and Masala & Coriander, Curry & Pepper varieties are just a few that put a flavorful spin on traditional breakfast foods.
In order to emphasize the protein and fiber content of these nutritious morning meals, packaging for Saffola's Masala Oats shows the product in a heart-shaped bowl, which is meant to be a symbol for good heart health.
Indian Oatmeal Breakfasts
Saffola's Masala Oats are Infused with Vegetables
Trend Themes
1. Spiced Oatmeal Breakfasts - The trend of adding spices and vegetables to oatmeal breakfasts has created a new category of flavorful and nutritious breakfast options.
2. Heart-healthy Packaging - The trend of using heart-shaped packaging to promote the health benefits of oatmeal breakfasts creates an opportunity for disruptive innovation in food packaging design.
3. Ethnic Breakfast Foods - The trend of creating culturally specific breakfast foods, such as spicy oatmeal breakfasts, presents opportunities for innovation in the breakfast food industry and expanding global taste preferences.
Industry Implications
1. Packaged Foods - The packaged foods industry has an opportunity to innovate in the oatmeal category by adding new flavors and emphasizing the nutrition and health benefits of this breakfast food.
2. Health and Wellness - The health and wellness industry can promote the heart-healthy benefits of flavored oatmeal breakfasts as a nutritious and convenient breakfast option.
3. Ethnic Foods - Due to the popularity of spiced and vegetable-infused oatmeal breakfasts in India, the ethnic foods industry has an opportunity to create and market culturally specific breakfast options to a global market.