On April 20th this year, American beauty company MARY+JANE launched 'Blue Dream' as a cannabis-inspired fragrance that pays tribute to a popular marijuana strain of the same name.
Blue Dream the fragrance is said to have a floral, spicy, elegant and masculine scent, as well as the "sweet blueberry aroma unique to the strain, with the characteristic hint of animalistic skunk of 'green flower.'" The product is available in a number of formats and sizes for ease of use.
As much as cannabis is becoming a key ingredient in many beauty and personal care products, many of them focus solely on the therapeutic properties of the herb, rather than its unmistakable scent. As MARY+JANE marketing director Casey Kwon puts it: "In designing and selling fragrances with the distinct scent of cannabis, MARY+JANE is crystallizing the beauty and freedom associated with the herb."
Cannabis-Inspired Fragrances
MARY+JANE's 'Blue Dream' Takes Cues from a Popular Marijuana Strain
Trend Themes
1. Cannabis-inspired Fragrances - Opportunity for beauty companies to incorporate the distinct scent of cannabis into fragrances.
2. Therapeutic Cannabis Products - Opportunity for beauty and personal care companies to focus on the therapeutic properties of cannabis in their products.
3. Marijuana-inspired Packaging - Opportunity for cannabis-related products to utilize packaging designs inspired by marijuana strains.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty companies to explore the use of cannabis in their fragrance and skincare products.
2. Consumer Goods - Opportunity for companies in the consumer goods industry to develop cannabis-inspired products in various formats and sizes.
3. Packaging and Design - Opportunity for packaging companies to create unique and eye-catching designs inspired by marijuana strains.