The ethically made, Canadian lingerie brand Mary Young is expanding its offerings to include a new collection of bras, body suits and loungewear -- all of which arrive in cozy fall-ready colorways to celebrate the FW 2020 season.
This brand's ethos is rooted in body positivity and features looks and silhouettes that were designed to embrace curves and the natural form of the wearer. This line is no different, offering a variety of sizes and shapes that are sure o flatter any body type. Standouts from the line include the Backless Thong Bodysuit, that was made with a jersey material for all-day wearability. Other items include the Ryder Crop set, which offers a ribbed tank top with matching underwear.
Cozy Fall Intimate Collections
Mary Young Has Released Its FW 2020 Line
Trend Themes
1. Body-positive Lingerie - The rise of body positivity has created an opportunity for lingerie brands like Mary Young to cater to a wider range of body types with comfortable and stylish designs.
2. Ethical Fashion - The trend towards ethical fashion and sustainable practices provides an opportunity for lingerie brands to differentiate themselves and appeal to socially conscious consumers.
3. Cozy Loungewear - The current trend towards comfortable, at-home styles creates an opportunity for lingerie brands like Mary Young to expand their offerings to include cozy loungewear that is both stylish and functional.
Industry Implications
1. Fashion - The body-positive and ethical fashion trends offer opportunities for lingerie and clothing brands to differentiate themselves in a crowded market and appeal to socially conscious consumers.
2. Retail - As more consumers seek out ethically made and sustainable fashion options, retailers have an opportunity to expand their offerings to include brands like Mary Young that prioritize these values.
3. E-commerce - The current trend towards at-home loungewear and comfortable styles presents an opportunity for e-commerce retailers to partner with lingerie brands like Mary Young to offer a wider range of cozy at-home options for consumers.