The Martini 0.0% Dolce sparkling wine drink is set to launch in the UK as the first zero alcohol sparkling refreshment option that is sure to be welcomed by consumers seeking to restrict alcohol intake.
The drink has a light profile that's sweet and fruit with hints of pear and apple, which make it ideal for enjoyment on its own or as an accompaniment to lighter fare. The beverage also shows promise as being a versatile alcohol alternative that could be used to liven up nonalcoholic cocktails with a touch of effervescence.
Global Director of Martini Sparkling Wines Marco Mazzini spoke on the new product saying, "All our efforts have been focused into the taste of the product, as many people love the refreshing flavors that our sparkling wine portfolio bring to the table. All the skills of Martini winemakers were harnessed to produce the very best grapes from Northern Italy’s premium wine growing regions to produce the Martini 0.0% Dolce. With the low/no trend reaching new heights, it caters to those who are looking into moderating their alcohol consumption – without compromising on taste."
Nonalcoholic Sparkling Wine Beverages
The Martini 0.0% Dolce Sparkling Wine Drink is Refreshing
Trend Themes
1. Zero Alcohol Beverages - The trend of zero alcohol beverages is on the rise, creating opportunities for companies to develop innovative drinks that cater to consumers seeking to restrict their alcohol intake.
2. Nonalcoholic Cocktail Mixers - The rise in popularity of nonalcoholic cocktails presents an opportunity for companies to create innovative mixers that add effervescence and flavor to these drinks.
3. Low/no Alcohol Trend - The low/no alcohol trend is growing and companies can capitalize on this by developing innovative and flavorful beverages that cater to this demographic.
Industry Implications
1. Beverage Industry - The beverage industry can develop innovative zero alcohol drinks and mixers to cater to consumers seeking to restrict their alcohol intake.
2. Hospitality Industry - The hospitality industry can offer a variety of nonalcoholic cocktails using innovative mixers to cater to consumers seeking to reduce their alcohol intake.
3. Health and Wellness Industry - The health and wellness industry can capitalize on the low/no alcohol trend by promoting and distributing products that cater to consumers seeking to reduce their alcohol intake.