Martine Rose introduces a new set of eyewear in time for the sunny seasons this year. The New York-based designer spotlights a specific theme in the latest range, showcasing layers in the frame structure. The eyewear boasts a double frame surrounding the lens, making the designs look like it is two pairs in one.
In terms of the shape of the frames, it blends two iconic silhouettes together, the bug-eye and the cat-eye. Notably, it also delivers some Hepburn-style sensibilities as well. The selection of tonal options include neutral hues for a versatile touch during the warm seasons. The lens are simplistic as well, with the option of a blue tint, black, or a slight pink hue.
Dual-Frame Luxe Sunglasses
Martine Rose Unveils a New Set of Eyewear for the SS20 Season
Trend Themes
1. Layered Eyewear - Opportunity to create eyewear designs with double frames surrounding the lens for a unique and stylish look.
2. Mixed-silhouette Frames - Opportunity to combine different frame shapes and create unique designs that blend iconic silhouettes from classic eyewear.
3. Tonal Lens Options - Opportunity to offer a variety of lens colors beyond traditional black and brown such as blue and pink for a touch of uniqueness.
Industry Implications
1. Eyewear - The eyewear industry can explore the use of layered frames and new silhouettes, as well as offer new lens color options for consumers.
2. Fashion - The fashion industry can incorporate layered eyewear as a statement accessory for upcoming collections, bringing a unique dimension to existing trends.
3. Luxury Goods - The luxury goods industry can position layered eyewear and mixed-silhouette frames as a premium option to attract consumers who seek unique and quality products.