The new Martin Asbjørn Fall/Winter 2021 collection is recently unveiled and full of environmentally friendly designs for the season. The Danish designer turns the attention to past eras, referencing design language from the 70s specifically as the core influence.
This time around, it also shines some attention to 90s house music and Europop music at the time, exploring the theme of escapism. The gender norms are challenged, breaking through the boundaries at the time. The seasonal looks include anime-themed prints made in collaboration with Cristian Garcia, a Chilean tattoo artist. The work can be seen detailing a number of the seasonal silhouettes. The rest of the capsule includes pieces such as flare pants, oversized collars, boxy blazers, and much more.
70s-Themed Sustainable Fashion
The Martin Asbjørn Fall/Winter 2021 Range Focuses on Sustainability
Trend Themes
1. Sustainable Fashion - The trend towards environmentally friendly clothing continues to grow, presenting opportunities in materials sourcing and manufacturing processes.
2. Retro Design Influences - Design language from past decades, such as the 70s, are making a comeback in fashion and provide opportunities for modern, innovative reinterpretations.
3. Gender-neutral Fashion - Breaking down gender norms and creating clothing that is accessible to all genders presents disruptive innovation opportunities in unisex designs and marketing.
Industry Implications
1. Fashion - The fashion industry must adapt to the growing demand for sustainable clothing, as well as the societal trend towards breaking down gender norms and preferences for retro aesthetics.
2. Tattoo and Street Art - Collaborations with tattoo and street artists provide unique design opportunities, as seen in the Martin Asbjørn collection with Cristian Garcia.
3. Textile Manufacturing - Innovative solutions for sustainable and environmentally-friendly manufacturing processes will be increasingly vital for the textile industry to meet the demands of the sustainable fashion trend.