Marshmallows are no longer just seen as ultra-sugary indulgences for kids—the past few years as seen a number of marshmallow snacks retargeted for the adult foodie, including these grown-up treats from The Naked Marshmallow Co.
As well as appealing to adults with its clean, all-natural ingredient list and sophisticated flavors, The Naked Marshmallow Co. created a trio of alcohol-infused marshmallow products. Although the options like Raspberry Prosecco, Espresso Martini and Elderflower & London Gin sound more like drinks than snacks, the marshmallow confections can be enjoyed in many more ways than just in a glass.
In addition to suggesting that consumers add one marshmallow to a cup of hot cocoa, The Naked Marshmallow Co. also recommends toasting them or enjoying them straight from the box.
Alcoholic Marshmallow Snacks
The Naked Marshmallow Co.'s Treats Feature Gin, Liqueur & Prosecco
Trend Themes
1. Adult Marshmallow Snacks - The trend of creating marshmallow snacks targeted towards adults presents an opportunity for innovative flavor combinations and premium ingredients.
2. Alcohol-infused Marshmallow Treats - The inclusion of alcohol flavors in marshmallow confections opens up possibilities for creating unique and indulgent treats for adults.
3. Versatile Marshmallow Consumption - The trend of enjoying marshmallows in various ways beyond traditional snacks creates opportunities for innovative serving suggestions and pairings.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on the trend of adult marshmallow snacks by developing new products that cater to the sophisticated palates of grown-up consumers.
2. Beverage Industry - The beverage industry can explore partnerships with marshmallow manufacturers to create innovative collaborations and cross-promotions, such as marshmallow-inspired cocktail garnishes.
3. Hospitality Industry - Hotels, restaurants, and cafes can incorporate alcoholic marshmallow snacks into their menus, offering unique dessert options that cater to the adult foodie demographic.