Kellogg's Rice Krispies teamed up with Frankford Candy to create two new king-size candy bars for the spring season, including a Marshmallow-Flavored Candy Bar and a Strawberry-Flavored Candy Bar. While the former pairs Rice Krispies cereal with marshmallow candy in a way that reminds of Rice Krispies Treats, the Kellogg's Rice Krispies Strawberry-Flavored Candy Bar matches the classic breakfast cereal with strawberry flavors in a creamy white candy.
"Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound," said Molly Jacobson, director of business development at Frankford Candy. These candies meld a creamy base with the brand's signature Snap, Crackle and Pop to deliver a pleasing treat for all ages.
Marshmallow-Flavored Candy Bars
Kellogg's Rice Krispies Created Two New King-Size Bars for Spring
Trend Themes
1. Flavor-centric Candy Bars - Candy bars that feature new and unusual flavor combinations are gaining popularity as consumers seek unique and exciting taste experiences.
2. Snack-worthy Desserts - Indulgent dessert products that can be easily consumed on-the-go are in high demand, as consumers prioritize convenience and portability in their snacking choices.
3. Cereal-based Confections - Food manufacturers are exploring new ways to incorporate cereal into candy and other confections, tapping into consumers' nostalgic love for classic cereal brands and flavors.
Industry Implications
1. Confectionery - Confectionery companies can capitalize on the trend of unique flavor combinations in candy bars, as well as the demand for snackable, on-the-go desserts.
2. Breakfast Cereal - Breakfast cereal manufacturers can partner with confectionery companies to create candy and snack products based on popular cereal flavors, expanding their brand presence into new categories.
3. Food Manufacturing - Food manufacturers can research and develop new ways to incorporate cereal into their products, leveraging consumer affinity for nostalgic brands and flavors to create innovative and disruptive snacks and confections.