The Marni Fall 2013 collection was unveiled at this year's Milan Fashion Week. Displayed along the Italian runway were an assortment of fur cuts, all of which were draped in an angular manner across the ensembles, giving off a chic striped effect.
While many designers have incorporated fur in diverse forms, this Marni Fall 2013 line is among the few to step outside of a grey scale color scheme. In place of the muted tones are pops of yellow, green and blue, making the pieces well suited to an impressive assortment of scenarios, not all of which are necessarily upscale. Present alongside these opulent pelts were handheld purses, leather backpacks and loosely hanging strap bags.
Fur Stripe Couture
The Marni Fall 2013 Collection is Replete with Animal Hide Cuts
Trend Themes
1. Fur Cuts - Opportunities for disruptive innovation in the fur industry by exploring new and unique cuts and draping techniques.
2. Colorful Fur - Innovative opportunities in the fashion industry for using vibrant colors in fur garments, breaking away from the traditional grey scale color scheme.
3. Mixed Materials - Exploring disruptive innovation in the fashion industry by combining fur with other materials to create unique and unexpected textures and designs.
Industry Implications
1. Fashion - Disruptive innovation opportunities for fashion designers to create unique fur garments with new cuts and colors.
2. Luxury Goods - Innovative opportunities for luxury brands to incorporate vibrant fur pieces into their collections, appealing to a broader range of consumers.
3. Accessories - Opportunities for disruptive innovation in the accessory industry by introducing fur accents and details into handbags, backpacks, and other accessories.