Marni worked in collaboration with Porter on a series of bags for the Fall/Winter 2018 season. The expansive selection is ready for any purpose during the colder seasons. Notably, most of the bags are constructed using ripstop nylon materials to ensure durability. Some of the bag styles include drawstring bags, pouches, coin cases, small shoulder bags, briefcases, totes and backpacks.
The majority of the bags are complete with a plethora of different pattern designs, including colorful stripes off red, blue, yellow and beige. Additionally, there are also some muted options that just boast black, gray and navy blue colors. As a branding accent, each bag is complete with leather tags that feature details from both labels.
Pattern-Emblazoned Bag Capsules
Marni and Porter Joined Forces to Deliver Accessories for FW18
Trend Themes
1. Pattern-emblazoned Bags - Disruptive innovation opportunity: Create customizable bags with unique and eye-catching patterns, using sustainable materials for durability.
2. Ripstop Nylon Materials - Disruptive innovation opportunity: Develop new applications for ripstop nylon materials in various industries, such as fashion, outdoor gear, and packaging.
3. Collaborative Branding Accents - Disruptive innovation opportunity: Forge partnerships to create unique branding accents that combine the best elements of different labels, providing added value to products.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Integrate technology and fashion to create functional and stylish accessories that cater to the needs of modern consumers.
2. Textile Industry - Disruptive innovation opportunity: Develop sustainable and durable textile options that offer versatility and weather resistance for various applications.
3. Branding and Marketing - Disruptive innovation opportunity: Explore collaborative branding strategies to develop unique and memorable branding accents that create a strong market presence.