Lingerie may never be the same after the Marlies Dekkers AW14 collection hits the market. Inspired by Joan of Arc, it doesn't necessarily embrace her religious crusade, but it does embrace her armored style. Taking the idea of the chasity belt to the next level, it turns women into strong warriors who can have as much power in the bedroom as a man, perhaps more so.
Made for role-playing sexual forays, the Marlies Dekkers AW14 collection is comprised of two designs: The Heroic Journey, which is decorated with a metal chain mail cover and The Victory, a gold and leather design. According to the designer, it is made for "a young and strong woman following her heart and achieving remarkable goals in her life."
Seductively Amored Lingerie
The Marlies Dekkers AW14 Collection is Inspired by Joan of Arc
Trend Themes
1. Armor-inspired Lingerie - The trend of lingerie inspired by militaristic armor presents opportunities to combine form and function in intimate apparel, catering to women who desire both style and domination.
2. Role-playing Intimate Wear - The trend of role-playing lingerie creates opportunities for the development of intimate wear that allows women to fully embrace their fantasies and live out empowering fictional roles.
3. Women's Empowerment Lingerie - The trend of lingerie designed for women to feel powerful and confident encourages innovation in the intimate wear industry that challenges traditional gender roles and promotes body positivity.
Industry Implications
1. Intimate Apparel - Designing innovative intimates that provide both style and functionality aligns with the trend for portraying women as strong and powerful.
2. Fashion - Inclusive, body-positive fashion that caters to diverse groups of women's styles signifies opportunities for those in fashion to create a brand that disrupts traditional beauty standards while empowering women.
3. Media and Advertising - Media outlets and marketing agencies have the potential to reshape beauty standards and promote women's empowerment through the portrayal of diverse female bodies and clothing that cater to their desires.