TapClicks announced that it acquired AdStage in an effort to bolster its marketing platform. The rationale for the acquisition was stated by the TapClicks CEO, Babak Hedayti, who stated that the ultimate goal is to create one unified marketing platform. Hedayti also stated that the recent acquisition will increase TapClicks’ intelligence abilities.
AdStage was initially launched in 2013 to serve as a cross-network advertising organization, and since then it ventured into automated ad campaigns, as well as organizing marketing data.
TapClicks currently offers a number of different products that can be used in conjunction, including analytics, reporting, workflow, and more. Additionally, many of the products offered by TapClicks have been the result of previous acquisitions, including Megalytic, espionage, and StatX.
Marketing Platform Acquisitions
TapClicks Recently Purchased the AdStage Marketing Platform
Trend Themes
1. Unified Marketing Platforms - The acquisition of AdStage by TapClicks highlights the trend towards creating one unified marketing platform, providing opportunities for companies to integrate various marketing tools into a single platform.
2. Intelligence-enhancing Acquisitions - TapClicks' acquisition of AdStage demonstrates the trend of companies using acquisitions to increase their intelligence abilities, showcasing opportunities for businesses to enhance their data analysis and insights capabilities.
3. Expansion Into Automated Ad Campaigns - AdStage's expansion into automated ad campaigns reveals the trend of marketing platforms diversifying their capabilities and tapping into the potential of automation, presenting opportunities for companies to leverage automation in their advertising strategies.
Industry Implications
1. Marketing Analytics - The acquisition of AdStage by TapClicks highlights disruptive innovation opportunities in the marketing analytics industry, such as developing advanced analytics tools to integrate multiple data sources and provide comprehensive insights.
2. Advertising Technology - TapClicks' acquisition of AdStage suggests disruptive innovation opportunities in the advertising technology industry, including the development of advanced ad campaign automation solutions and streamlined cross-network advertising platforms.
3. Marketing Platform Solutions - The convergence of TapClicks and AdStage signifies disruptive innovation opportunities in the marketing platform solutions industry, enabling companies to create unified platforms that offer comprehensive marketing tools and streamlined workflows.