American supermarket chain H Mart launched a new location in Austin, Texas that now includes a vibrant Market Eatery that will be implemented in other locations. The Korean food hall concept features a range of vendors and dining experiences, including two restaurant concepts—Sunday BBQ and Sunday Bird—from Korean chef and author Deuki Hong.
Some of the snack vendors on-site sell everything from shaved ice to waffles and bubble tea, as well as famous Korean snack foods and baked goods. At a bar space called 'Let Them Talk,' Market Eatery offers wine, beer and traditional Korean rice wine.
As well as offering a space for on-the-spot eating, H Mart also provides ample store space dedicated to the sale of pre-made items, such as kimchi, kimbap, pajeon savory pancakes and other grab-and-go "K-Sides."
Korean Food Halls
H Mart's 'Market Eatery' in Texas Boasts a Wide Range of Asian Food
Trend Themes
1. Asian Food Halls - The rise of Asian food halls is disrupting the traditional food court model and revolutionizing the dining experience.
2. Celebrity Chefs - Featuring celebrity chefs like Deuki Hong is an opportunity for a restaurant to attract customers in an increasingly crowded market.
3. Grab-and-go K-sides - Grab-and-go Korean side dishes are a trending food item that could be leveraged by food businesses seeking to appeal to busy consumers.
Industry Implications
1. Supermarkets - Supermarkets expanding their offerings to include on-site Asian food halls can appeal to diverse consumers and increase foot traffic.
2. Restaurant - Restaurants can benefit from creating food hall concepts that feature multiple celebrity chefs and vendors, attracting customers with a variety of dining options.
3. Beverage - Companies specializing in wine, beer, and traditional Korean rice wine can explore opportunities to feature their products in Asian food halls as part of an expanded, experiential drinking culture.