MARKET and PUMA work in collaboration on a new collection that is designed for the summer season. The latest range is inspired by trek themes and takes on a sustainable angle. The collection ensures that it uses an upcycled aesthetic by blending together a plethora of materials and tones that are comfortable and minimal enough for a versatile look.
It is made for the outdoors and includes silhouettes including tees, vests, hoodies, sweat pants, shorts, crewneck sweaters, and more. The designs blend together a camo-print fleece pattern as well as nylon materials -- all of which are detailed with co-branding accents that nod to both MARKET and PUMA. It is set to launch officially today online at both contributing efforts' websites.
Trek-Ready Collaborative Streetwear
MARKET and PUMA Join Forces on a New Collection of Apparel
Trend Themes
1. Collaborative Sustainable Fashion - The collaboration between MARKET and PUMA showcases a trend in sustainable fashion through upcycling materials and focusing on minimal yet versatile designs.
2. Trek-themed Apparel - The inspiration behind the latest MARKET and PUMA collection highlights a trend in trek-themed apparel that caters to an audience that loves outdoor activities.
3. Co-branded Sportswear - The co-branding accents in the MARKET and PUMA collection signify a trend in collaborative sportswear that brands can take advantage of for mutually beneficial marketing opportunities.
Industry Implications
1. Fashion - The MARKET and PUMA collaboration presents an opportunity for sustainable efforts in the fashion industry, focusing on upcycling materials for a more eco-friendly approach.
2. Outdoor Gear and Activity - The trek-themed design of the MARKET and PUMA collection appeals to consumers who enjoy outdoor activities, leading to potential opportunities in the outdoor gear and activity industry.
3. Sportswear and Athleisure - The co-branding accents in the MARKET and PUMA collection present a trend in sportswear collaborations that can be applied to the athleisure industry, appealing to consumers who prioritize comfort and style.