MARKAWARE recently unveiled its collection designed for the Spring/Summer 2020 season and it follows its usual design language of minimalism and militaristic influences. The entire range embodies premium construction in design and nods to the intricate detail that informs military uniforms.
The sleek silhouettes prepare for the warmer season in a layering manner for seasonal transition. There are also some footwear designs that come alongside the garments to get a full look this Spring. The collection features silhouettes including boxy tops, large henley shirts, slouchy shirts, and more -- these serve as the base before the layering items. The rest of the capsule includes sneakers, deck shoes, blazers, coach jackets, and drapey overshirts. The main materials used to construct the pieces are woven mesh and lightweight cotton.
Lavish Militaristic Spring Fashion
MARKAWARE's SS20 Capsule Features Minimal Detailing
Trend Themes
1. Minimalistic Militaristic Fashion - Disruptive innovation opportunities could include the incorporation of high-tech fabric technology into minimalist military-inspired designs.
2. Layering for Seasonal Transition - Opportunities for disruptive innovation include the development of innovative layering techniques and materials for a seamless transition between seasons.
3. Premium Construction and Detailing - Disruptive innovation opportunities could involve the integration of sustainable and eco-friendly materials in the construction of premium fashion garments with intricate detailing.
Industry Implications
1. Fashion - The fashion industry can explore the potential of minimalist military-inspired designs and innovative layering techniques to cater to consumer demands for unique and versatile clothing.
2. Footwear - Opportunities within the footwear industry include the development of sneakers and deck shoes that complement the minimalist militaristic fashion trend, utilizing lightweight and breathable materials.
3. Textile - The textile industry has an opportunity to develop and manufacture high-quality woven mesh and lightweight cotton materials that meet the needs of fashion designers embracing minimalism and military influences.