Attempting to capture the reckless abandon of video games in real life is never the same and Mario Karting Reimagined is a testament to that. Although fun, there are no catapulting turtle shells or speed-enhancing arrows. Instead, there are RFID stickers that replace such fun and potentially destructive elements. They are scanned as a driver runs over them and is counted against or for the driver throughout the race.
A collaborative event between "Pennzoil and Nintendo to promote motor oil and video games at the increasingly corporatized SXSW," writes The Verge, Mario Karting Reimagined uses augmented reality to flesh out the details of the 'game.' Yet observers are treated to more of a video game feel than the drivers themselves.
Real Life Video Games
SXSW's Mario Karting Reimagined is a Different Kind of Augmented Reality
Trend Themes
1. Augmented Reality Racing - There is a potential for businesses to create innovative and immersive racing experiences with the use of augmented reality technology.
2. RFID Integration in Sports and Games - Incorporating RFID stickers or technology in sports and games can allow for real-time tracking and scoring of players, offering a new level of engagement for participants and spectators alike.
3. Real-life Video Game Events - Real-life video game events can provide an opportunity for businesses to promote their products or services while offering a unique and entertaining experience for customers.
Industry Implications
1. Automotive - Automotive companies can integrate augmented reality technology into their marketing campaigns to showcase their products through interactive and immersive experiences.
2. Entertainment - The entertainment industry can incorporate real-life video game events as a new form of live entertainment that provides an interactive experience for consumers.
3. Sports - Sports organizations can integrate RFID technology into their venues to provide real-time tracking and scoring of players, optimizing the fan experience and creating new revenue streams for the league.