When skincare specialist Kristina Holey and Marie-Veronique Nadeau noticed that many consumers were finding their skin irritated and from the inclusion of fragrances and essential oils in skincare products, they set out to collaborate on a new skincare line for those with sensitivities. One of the products to come out of the project is the 'Micronutrient + Hydro Mask,' which is touted as a "topical supplement of supernutrients" for the skin.
The skincare mask is formulated with ingredients that are designed to maintain good skin heath, delay aging, offer antioxidant protection and more. Some of the standout ingredients that can be found in the mask include green tea extract, sea kelp and broccoli seed oil.
The benefits of incorporating the Marie Veronique mask into one's skincare routine are said to include the quick revival of dull and depleted skin, protection from free radicals and restored barrier functions.
Fragrance-Free Micronutrient Masks
This Marie Veronique Mask is Branded as a "Topical Supplement"
Trend Themes
1. Fragrance-free Skincare - Disruptive innovation opportunity: Developing fragrance-free skincare products to cater to consumers with sensitive skin.
2. Topical Supplements for Skin - Disruptive innovation opportunity: Creating skincare products that are positioned as topical supplements, targeting specific skincare concerns.
3. Plant-based Skincare - Disruptive innovation opportunity: Formulating skincare products with plant-based ingredients known for their skin-nourishing properties.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Incorporating fragrance-free formulas, topical supplement positioning, and plant-based ingredients in skincare lines to cater to specific consumer needs.
2. Cosmetics - Disruptive innovation opportunity: Exploring the development of fragrance-free cosmetics to provide a non-irritating option for individuals with sensitive skin.
3. Natural Health Supplements - Disruptive innovation opportunity: Creating topical supplements that target various skin concerns, merging the worlds of skincare and natural health supplements.