The Marie Claire Spain July 2014 editorial featuring model Carmen Kass makes a point to display the offbeat beauty of nomadic fashion. Stylist Enrique Campos brought the sunny scene to life with tattered fabrics and beads, echoing the classic looks of backpackers and traveling communities.
Boho chic ensembles are also central to the work put on by Campos in this production. Suede fringe was seen alongside braids, loose fabrics and flower prints, the exact additions that one would expect from 1960s lookbooks.
Little make up was needed to embellish this natural scene. Cosmetic expert Arianna Cattarin stuck to basic smokey eyes and bronze blushes, placing further focus upon the nautical and gypsy-like appeal of Kass.
Nomadically Nautical Editorials
The Marie Claire Spain July 2014 Kass Photoshoot is Grungy
Trend Themes
1. Nomadic Fashion - A trend in fashion that integrates grungy and bohemian styles, offering opportunities for sustainable, eco-friendly and ethical fashion production.
2. Travel-inspired Fashion - A trend in fashion that draws inspiration from backpackers and travelling communities, creating opportunities for companies in the outdoor and adventure industries to collaborate with fashion brands.
3. Natural Makeup - A trend in makeup that emphasizes natural beauty, offering opportunities for natural, organic, and cruelty-free makeup lines.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend by adopting eco-friendlier production techniques and materials while targeting the nomadic and travel-inspired consumers.
2. Tourism Industry - The tourism industry can collaborate with the fashion industry in creating travel-inspired fashion lines that cater to the nomadic and adventure-loving travelers.
3. Cosmetics Industry - The cosmetics industry can focus on natural, organic and cruelty-free makeup lines that reflect the natural beauty trend seen in nomadic fashion.