The soft colors, gentle lighting and blurred edges of the 'Liberty' editorial for Marie Claire Italia March 2010 renders model Mathilde Frachon a lonely phantom haunting a cottage by the beach.
Shot by David Bellemére and styled by Elisabetta Massari, this gorgeously blurred spread stands in contrast to the sharp colors, avant-garde clothing and harsh color contrasts of most fashion photography.
Although just barely spring, this fashion story in Marie Claire Italia March 2010 lures us to thoughts of summer and days when it’s too hot to do anything but lie around and watch the heat rise.
Summer Ghost Editorials
Blurred Romance and Foggy Heat in Marie Claire Italia March 2010
Trend Themes
1. Soft Colors - Capitalizing on the trend of soft colors in fashion photography can lead to visually striking and ethereal visuals.
2. Blurred Edges - Embracing the concept of blurred edges in fashion photography can create a dreamlike and romantic aesthetic that captures viewers' attention.
3. Gentle Lighting - Exploring the use of gentle lighting techniques in fashion photography can result in a soft and ethereal atmosphere that enhances the overall mood of the visuals.
Industry Implications
1. Fashion Photography - Fashion photographers can embrace the trend of soft colors, blurred edges, and gentle lighting to create captivating and unique visuals for publications and campaigns.
2. Fashion Publications - Fashion magazines and publications can incorporate the trend of soft colors, blurred edges, and gentle lighting to offer readers a visually stunning and enchanting experience.
3. Fashion Campaigns - Fashion brands can adopt the trend of soft colors, blurred edges, and gentle lighting in their advertising campaigns to evoke emotions and create a memorable brand image.