Slowly but surely, the powers that be in the fashion world are beginning to profile beauties of all shapes and sizes on the covers of major publications; the Marie Claire France Curvy issue is the latest in a string of magazines to feature full-figured models.
The June issue focuses on swimwear fashions for women who wear size 12 and up. Seeing as there are far more women on the planet who can relate to these models, the move to highlight them only makes sense. For a realistic view of beauty, take a look at the Marie Claire France Curvy issue above.
Full-Figured Fashion
Marie Claire France Curvy Issue Highlights Plus-Sized Pictorials
Trend Themes
1. Body Positive Representation - Disruptive innovation opportunities include launching inclusive fashion campaigns and diversifying body types in advertisements.
2. Plus-size Fashion - Businesses could introduce trendy and stylish clothing lines specifically designed for plus-size women, opening up new market segments.
3. Inclusive Fashion Media - Creating digital platforms or magazines that exclusively feature diverse body types can disrupt traditional beauty standards and empower a wider audience.
Industry Implications
1. Fashion Retail - By embracing inclusive sizing and promoting diverse body types, fashion retailers can tap into new customer segments and drive sales growth.
2. Beauty and Cosmetics - Opportunities arise for cosmetic brands to expand their product lines and marketing efforts to cater to a broader range of consumers.
3. Media and Publishing - There is room for disruptive innovation in media and publishing by launching magazines or digital platforms that challenge traditional beauty standards and provide inclusive representation.