Referred to as "an oracle on things to come" by the Daily Telegraph, Marian Salzman is not only a CMO at Porter Novelli Worldwide but also named one of the top five trendspotters in the world according to global publisher VNU in 2004.
Looking into Salzman’s futurist crystal ball, Jeremy Gutsche’s book, EXPLOITING CHAOS, appears clearly at "the cutting edge as we contemplate what’s next for brands, commerce and consumerism."
EXPLOITING CHAOS provides the tools necessary to create the future of your own company or business—clearing the fog of traditional perceptions of what it takes to succeed.
Marian Salzman EXPLOITING CHAOS Testimonial
Marian Salzman EXPLOITING CHAOS Testimonial
Trend Themes
1. Futurist Crystal Ball - The growing need for experts that can provide accurate foresight into future trends presents an opportunity for tech-enabled predictive analytics tools that can deliver real-time insights.
2. Disruptive Trendspotting - Businesses can leverage AI-powered predictive trendspotting algorithms that analyze consumer behavior and market trends to stay ahead of the competition and capitalize on emerging market opportunities.
3. Clearing the Fog - In a rapidly changing and uncertain business landscape, companies can gain a competitive edge by embracing a culture of innovation and experimentation and adopting agile methodologies to pivot quickly in response to market shifts and changing consumer demands.
Industry Implications
1. Market Research - Market research companies can leverage AI-powered predictive analytics tools to gather real-time data insights that deliver accurate forecasts of emerging market trends to their clients, taking the guesswork out of trendspotting.
2. Business Consulting - Business consulting firms can offer specialized services that help clients navigate the chaos of rapidly changing markets, adopting agile methodologies and fostering a culture of experimentation and innovation, while also providing cutting-edge foresight into future trends and consumer behavior.
3. Marketing and Advertising - Marketing and advertising agencies can stay ahead of the curve by adopting AI-powered trendspotting tools that provide real-time insights into emerging consumer trends and market shifts, empowering clients to pivot quickly and capitalize on emerging opportunities.