London-based fashion label Margaret Howell introduces its new collection for the Spring/Summer 2022 season full of experimental textures. The brand explores tailoring techniques and references athletic aesthetics with a focus on loose and wide-fitted silhouettes.
The rest of the capsule includes natural landscape-themed palettes including 'clay,' 'rust,' and 'bay,' These hues can be seen detailing lightweight jackets, knitwear designs, and trousers held together with drawstring adjustabilities. The rest of the capsule includes drawstring sports bags, cotton-made tops, and more athletic themes. The capsule also features a notable cotton shirt made using lightweight elements in mind along with a more sturdy option that is made using a special tough Japanese denim. The entire capsule is set to launch early next year.
Experimental Textural Summer Fashion
Margaret Howell Unveils More Designs for the SS22 Season
Trend Themes
1. Textural Fashion - Fashion designers can experiment with texture to create unique and innovative pieces.
2. Athletic Aesthetics - Incorporating elements of athletic wear into high fashion can create a disruptive trend.
3. Natural Palettes - Using natural, earthy palettes in clothing design can create a unique and eco-friendly trend.
Industry Implications
1. Fashion - Fashion brands can incorporate new tailoring techniques and themes to stand out in a competitive industry.
2. Textile - Textile companies can develop innovative fabrics and materials that contribute to the trend of textural fashion and natural palettes.
3. Sportswear - Sportswear companies can expand their target audience by creating collections inspired by athletic aesthetics and high fashion trends.