Margaret Howell is a designer based in London and most recently, she works in collaboration with Japanese sportswear brand Mizuno on a collection of apparel for the Fall/Winter 2021 season. The duo launch four pieces in total, rounded out with a pair of sneakers.
The capsule is led by two women's jackets and two men's jackets, both of which are detailed in a minimal design language. The proportions are strong and elegant, complete with some technical touches. The pieces are ready for hiking purposes, made using a dense nylon material to ensure that it is weatherproof. The hiking coat is enclosed with dual zippers, a drawcord, leather hood, fishtail finish at the end, horn buttons, and a storm flap.
Minimal Rain-Ready Fashion
Margaret Howell Taps Mizuno on a Four-Piece Capsule
Trend Themes
1. Weatherproof Fashion - Collaborations with brands like Mizuno can provide opportunities to create weatherproof garments with minimal design language.
2. Minimalist Hiking Gear - Designers like Margaret Howell can create minimalist, yet technical, hiking gear with dense nylon materials.
3. Multiple-use Outerwear - Combining sleek design with technical features can result in outerwear that can be used for multiple purposes, such as hiking and everyday wear.
Industry Implications
1. Fashion and Apparel - Designers can collaborate with sportswear brands to create innovative apparel like the Mizuno-Margaret Howell capsule collection.
2. Footwear - Opportunities exist to create footwear to complement minimalist, weatherproof apparel like the sneakers included in the Mizuno-Margaret Howell capsule collection.
3. Outdoor and Adventure - Hiking companies can collaborate with fashion designers to create fashionable-yet-functional hiking gear like the hiking coat in the Mizuno-Margaret Howell capsule collection.