The Spring/Summer 2015 Marella advertisements represent the label's seventh consecutive partnership with model and actress Milla Jovovich. The Italian brand chose to highlight excessive femininity in the series via pink and aquamarine backdrops.
Given the vibrant color palettes present in this Marella set, it follows that the collection includes bold patterns, bright monochromatic pieces and an assortment of thick stripes. In many cases, the prints are mixed up with one another, giving way to funky looks that will be sure to catch the attention of onlookers come Spring/Summer 2015.
Although this collection is quite daring, it is also slightly subdued as it includes professional cuts and styles. This is seen in crisp blazers and button up shirts which can be worn at work.
Luxe Ladylike Campaigns
The Latest Marella Advertisements Feature Excessively Feminine Elements
Trend Themes
1. Excessive Femininity - There is an opportunity for disruptive innovation in the fashion industry by creating collections that embrace and celebrate excessive femininity.
2. Bold Patterns - Incorporating bold patterns into fashion designs can create disruptive innovation opportunities in the industry, as it offers unique and eye-catching looks for consumers.
3. Mixed Prints - Creating fashion collections that mix different prints together can disrupt the industry by offering unconventional and unexpected outfit options for consumers.
Industry Implications
1. Fashion - Incorporating excessive femininity, bold patterns, and mixed prints in fashion designs can disrupt the industry and offer new and exciting options for consumers.
2. Advertising - Using excessively feminine elements in advertisements can disrupt the advertising industry by challenging traditional gender roles and attracting attention through bold and unconventional visuals.
3. Retail - Retailers can embrace the trend of excessive femininity, bold patterns, and mixed prints in their product offerings to disrupt the industry and cater to customers looking for unique and innovative fashion options.