Fashion Week is coming to NYC over the next two weeks and anyone with an interest in fashion and a Twitter account is going to want to check out the Marc Jacobs pop up shop.
The shop is set to open in SoHo at 462 West Broadway, during the second day of New York Fashion Week and at the Daisy Marc Jacobs Tweet Shop, you pay with a tweet instead of cash.
The shop itself will be a haven for tweeters, with a lounge-like atmosphere, free Wi-Fi and transactions that will use the "MJDaisyChain" hashtag on Instagram and Twitter as social currency. As well, users who post the best Instagram photos will be rewarded with a Marc Jacobs handbag. This is an interesting initiative, since it puts promotions for the shop and Marc Jacobs products in the hands of people on social media.
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Trend Themes
1. Social Currency Shops - Creation of physical retail spaces where social media activities serve as payment mechanics.
2. Hashtag Payment - Digital transactions through hashtags instead of conventional platforms.
3. Promotions by Social Media - Companies creating promotional campaigns using social media by sending rewards and discounts.
Industry Implications
1. Retail Industry - Retail companies adopting new payment mechanics to enhance the customer experience.
2. Digital Marketing Industry - New digital marketing strategies that involve using social media platforms as a payment mechanism.
3. Fashion Industry - Fashion brands using social media as a promotional tool and integrating it with the actual purchase experience.