Until a recent shopping trip, I couldn't express how bored I was of Louis Vuitton. If people weren't toting the real thing, their shoulders were draped in fake LV bags carrying faux wallets, and if not, they'd be wearing knock-off scarves around their necks.
Thanks to Marc Jacobs, Louis Vuitton has come up with something more innovative, something different. Marc Jacobs simply doesn't do boring. When he designed the "Joke" bags, he ensured that while they still featured the classic LV monogram, they strayed from LV's traditional posh and proper style.
When I saw the refreshing design behind the glass case, I tried walking by, really I did.... but after doing a triple take, I simply had to go back to do an up close inspection.
Now I bring it to you, for scrutiny on your computer screen.
I've also included the St. Tropez square scarf which I'm in love with. If you're into matchy-matchy accessories, the Palette Square, also featured, might be more your thing.
Dual Branding
Marc Jacobs' Louis Vuitton Joke Bags
Trend Themes
1. Innovative Design - The Marc Jacobs 'Joke' bags offer a refreshing and different design approach to the traditional Louis Vuitton style, opening up opportunities for innovative design in luxury fashion.
2. Diversification of Branding - The 'Joke' bags showcase the potential for brands to diversify their product offerings while maintaining a strong brand identity, creating disruptive opportunities for branding strategies.
3. Revival of Interest - The 'Joke' bags present a revival of interest in Louis Vuitton by offering a more exciting and modern option, demonstrating the potential for brands to generate renewed enthusiasm through product innovation.
Industry Implications
1. Luxury Fashion - The 'Joke' bags by Marc Jacobs and Louis Vuitton introduce an innovative design in luxury fashion, opening up opportunities for disruptive innovation in the industry.
2. Branding and Marketing - The successful dual branding of Marc Jacobs and Louis Vuitton in the 'Joke' bags highlights the potential for disruptive innovation in branding and marketing strategies.
3. Accessories and Fashion Retail - The 'Joke' bags and accompanying accessories present disruptive innovation opportunities in the accessories and fashion retail industry by offering unique and modern designs that appeal to a wider audience.