While most designers are sticking with safe blacks and grays for their Fall 2009 collections, Marc Jacobs boldly extended the colorful theme of Spring and Summer into his Fall/Winter 2009 runway show at New York Fashion Week.
"What? Is all black going to help the economy?" Marc Jacobs asked the day before the show.
Describing the collection as colorful and bright would be an understatement. Jacobs infused the collection with vibrant fluorescent colors that are sure to make heads turns when you walk down the street in gloomy weather.
In addition to being a statement of defiance against the troubled times with fashion that cheers you up, the collection was inspired by 1980s NYC clubbing fashion, with shoulder pads galore and individual hair and make-up for each of the 60+ models.
Fluorescent Winter Fashion
Marc Jacobs Brightens Up The Season With His Fall 09 Collection
Trend Themes
1. Fluorescent Fashion - The use of vibrant fluorescent colors in fashion collections presents an opportunity for brands to disrupt the traditional Fall/Winter color palette.
2. Colorful Fall/winter Collections - Designers extending colorful themes from Spring/Summer into Fall/Winter collections offer a disruptive innovation opportunity to challenge the dominance of safe blacks and grays.
3. Clubbing Fashion Revival - Inspiration from 1980s NYC clubbing fashion in clothing collections creates a disruptive innovation opportunity to bring back bold and statement-making fashion trends.
Industry Implications
1. Fashion - The fashion industry can embrace the use of fluorescent colors, extend colorful themes, and draw inspiration from past clubbing fashion to disrupt traditional Fall/Winter collections.
2. Beauty - The beauty industry can capitalize on individual hair and make-up styles for models in fashion collections inspired by 1980s NYC clubbing, creating disruptive innovation opportunities in color cosmetics and hair styling products.
3. Retail - Retailers can leverage the trend of fluorescent fashion and colorful Fall/Winter collections to disrupt the market with eye-catching displays, vibrant product assortments, and unique brand experiences.