Vegan and cruelty-free beauty brand Pür Cosmetics recently launched its eyeshadow Soirée Diaries and Contour Diaries makeup palettes with eye-pleasing marble packaging.
The shades in the highly photographic palettes boast simple names like 'Private Party,' 'Twinkle' and 'Gala,' showing off a range of both matte, satin and shimmery neutral colors that are perfect for everyday and special occasions.
Many consumers who are interested in either minimalism for aesthetic or lifestyle purposes are incorporating luxe products with authentic or faux marble finishes into their decor and social media posts. As flat lay photos that prominently feature marble prints and textures are prevalent across Instagram, especially in the beauty community, it is fair to say that many cosmetic consumers will likely be purchasing this palette for its photographic qualities more than anything.
Marble Makeup Palettes
The Soiree Diaries Eyeshadow Set Boasts an Aesthetically Pleasing Design
Trend Themes
1. Marble Makeup Palettes - There is a growing trend of incorporating luxe marble finishes into beauty products, offering an aesthetically pleasing appeal.
2. Minimalist Aesthetics - Consumers interested in minimalism are increasingly drawn to products with authentic or faux marble finishes, creating opportunities for brands to tap into this trend.
3. Photogenic Beauty Products - Beauty products that feature eye-catching designs, like the marble packaging of Pür Cosmetics' eyeshadow palettes, are particularly popular among consumers who enjoy sharing visually appealing flat lay photos on social media.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can explore incorporating marble finishes into their product designs to cater to the growing demand for aesthetically pleasing makeup.
2. Home Decor and Interior Design - The home decor industry can offer faux marble finishes or accessories that mimic the look of marble, allowing consumers to incorporate this popular aesthetic into their personal spaces.
3. Social Media and Influencer Marketing - Companies specializing in social media and influencer marketing can seize the opportunity to collaborate with beauty brands that offer photogenic products, like the marble-based makeup palettes from Pür Cosmetics.