English designer Grace Wales Bonner unveils her latest Marathon collection under her eponymous brand Wales Bonner for the Spring/Summer 2024 season. The pieces are captured by photographer Malick Bodian and are showcased by Ethiopian runners Tamirat Tola and Yomif Kejelcha wearing the menswear.
The duo are seen wearing the elevated designs on the streets of Paris. It highlights progressive denim suits, leather cowboy jackets, and more. Additionally, model Lara Menezes wears womenswear silhouettes, bringing attention to pieces such as the white blazer with bedazzled accents and metallic shorts. All of the seasonal pieces were showcased in the campaign just ahead of the upcoming Paris Fashion Week. The new Fall/Winter 2024 collection will be making its way to Paris and other cities.
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Wales Bonner Presents the Marathon Collection for SS24
Trend Themes
1. Marathon Fashion Collection - Grace Wales Bonner unveils her Spring/Summer 2024 Marathon collection, featuring progressive denim suits and leather cowboy jackets.
2. Elevated Menswear Designs - Ethiopian runners Tamirat Tola and Yomif Kejelcha showcase Wales Bonner's Spring/Summer 2024 Marathon collection on the streets of Paris, wearing elevated menswear designs.
3. Bedazzled Womenswear Silhouettes - Model Lara Menezes highlights the white blazer with bedazzled accents and metallic shorts, part of Wales Bonner's Spring/Summer 2024 Marathon collection.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to incorporate athletic influences in elevated menswear designs, inspired by Wales Bonner's Marathon collection.
2. Retail - Retailers can tap into the demand for bedazzled womenswear silhouettes by offering similar eye-catching pieces, like those seen in Wales Bonner's Spring/Summer 2024 Marathon collection.
3. Photography - Photographers can experiment with capturing fashion campaigns featuring athletes in urban environments, drawing inspiration from the street-style portrayal of Wales Bonner's Spring/Summer 2024 Marathon collection.