With the rise of alternative water beverages, birch and maple drinks have become common on the market. But SAP! is setting itself apart from the many maple water producers in the world by making Maple SAP! Soda, Maple SAP! Seltzer and Birch SAP! Sparkling.
Since the beverages are naturally sweetened with pure maple sap (also known as maple water) they offer flavorful, healthier alternatives to beverages that are laden with sugars. As well as boasting these benefits, maple sap is known to be rich in electrolytes, antioxidants, minerals, vitamins and more. As such, SAP! notes that its drinks are "hydrating and great for post-workout recovery, along with just being a delicious drink for normal consumption."
Across the beverage industry, several brands are experimenting with maple water and are even combining it with unexpected flavors like coffee or grapefruit.
Sap-Based Beverages
SAP! Makes Maple Drinks in Seltzer and Soda Varieties
Trend Themes
1. Alternative Water Beverages - There is a rising trend in the market for alternative water beverages such as maple and birch drinks.
2. Naturally Sweetened Beverages - Beverages sweetened with pure maple sap offer a healthier and flavorful alternative to sugar-laden drinks.
3. Maple Water Experimentation - Brands in the beverage industry are exploring the use of maple water in combination with unexpected flavors.
Industry Implications
1. Beverage Industry - The beverage industry could capitalize on the rising trend of alternative water beverages by offering a variety of maple and birch-based drinks.
2. Health and Wellness Industry - The health and wellness industry can benefit from naturally sweetened beverages, such as those made with pure maple sap, as a healthier option for consumers.
3. Flavor Innovation Industry - There is an opportunity for the flavor innovation industry to explore the combination of maple water with unexpected flavors, such as coffee or grapefruit, to create unique and appealing beverages.