The Krystal Maple Bourbon Shake has been unveiled by the QSR brand as a new dessert beverage option for consumers who are seeking a scrumptious take on the classic flavor profile.
The shake is made with the brands soft-serve ice cream and a premium maple bourbon sauce that is infused with real maple syrup sourced from producers in the US and Canada. The milkshake is inspired by the Southern libation, but contains no alcohol to make it suitable for consumers of all age ranges to enjoy when seeking a comforting dessert drink or pairing with their favorite food menu offering.
The Krystal Maple Bourbon Shake will be available from participating locations starting on October 29 for a limited time only.
Southern-Inspired Milkshakes
The Krystal Maple Bourbon Shake is Only Available for a Limited Time
Trend Themes
1. Southern-inspired Desserts - The use of Southern-inspired flavors in desserts presents an opportunity for restaurants to offer unique and exciting menu items.
2. Alcohol-free Beverages - Alcohol-free drinks infused with classic spirits, like bourbon, provide a new avenue for brands to appeal to a wider audience.
3. Limited-time Offerings - Limited-time beverage offerings allow brands to create a sense of urgency and exclusivity for customers.
Industry Implications
1. Quick Service Restaurants - Creating unique dessert and beverage options allow fast food chains to differentiate themselves from competitors and attract more customers.
2. Beverage Producers - Developing alcohol-free drinks with classic spirit flavors presents an opportunity for beverage producers in the non-alcoholic space.
3. Maple Syrup Producers - Collaborating with brands to source real maple syrup for use in innovative products, like the Krystal Maple Bourbon Shake, can lead to new business partnerships and increased exposure.