Google has announced the integration of 'Area Busyness,' the newest map-app feature that bolsters new levels of convenience for Android and iOS users.
Fueled by the easing of Covid-19 lockdown restrictions around the world, Google has discovered a way to help the people who aren't quite ready to see big crowds yet. Area Busyness allows users to check the activity level of stores, festivals, parks, or any other establishment on Google Maps.
In addition to this, 'Pickup with Google Maps,' the shopping-on-demand feature, is now available in over 2000 stores across the U.S. On top of that, Google estimates the pickups will be available within five minutes of ordering the product, which is a stellar speed for on-demand food or groceries.
Smartphone Map App Features
Google Has Announced a New Way to Chase or Avoid Crowds
Trend Themes
1. Area Busyness - Google's new map-app feature that allows users to check the activity level of various establishments, presenting a potential opportunity for businesses to optimize their operations and staffing based on demand trends.
2. Pickup with Google Maps - Google's shopping-on-demand feature that offers ultra-fast pickup options at thousands of U.S. stores, presenting opportunities for businesses to streamline their pickup operations and improve customer experience.
3. Mobile Convenience Services - The rise of convenient mobile features like Area Busyness and Pickup with Google Maps offers opportunities for businesses to adapt to changing consumer needs and expectations by providing more flexible and responsive services.
Industry Implications
1. Retail - The integration of Pickup with Google Maps highlights opportunities for retailers to enhance the speed and efficiency of their on-demand pickup operations and grow customer satisfaction.
2. Hospitality and Tourism - The Area Busyness feature presents opportunities for hotels, attractions, and other tourism businesses to manage their capacity and improve the visitor experience, especially during peak travel periods.
3. Food and Beverage - The on-demand pickup capabilities of Google Maps, along with other mobile convenience services, offer opportunities for food and beverage businesses to optimize their ordering and pickup processes, reduce wait times, and enhance customer loyalty.