Who knew cleaning your dishes can create art masterpieces? Perhaps that only happens when you use Mao Bao dish-washing liquid. There have been quite a few bloom campaigns featured on Trend Hunter, but this may be the first involving dishes.
Designed by Taiwan-based advertising agency Bates 141 and photographed by Lay Tse-I, the Mao Bao dish-washing liquid campaign features bowls, spoons and rods. Beautifully arrayed, you can’t help but hope it actually happens in real life.
Blooming China Campaigns
Mao Bao Dish-Washing Liquid Creates Clean Beauty
Trend Themes
1. Artistic Dish-washing - Opportunity for companies to create innovative dish-washing products that combine functionality with artistic design.
2. Bloom Campaigns - Opportunity for brands to develop unique advertising campaigns that incorporate elements of nature and art.
3. Clean Beauty - Potential for the beauty industry to explore eco-friendly and natural alternatives in dish-washing products.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create visually striking campaigns that blur the line between art and everyday products.
2. Home Goods - Opportunity for dish-washing liquid manufacturers to tap into the growing demand for aesthetically pleasing and environmentally friendly household products.
3. Beauty - Disruptive innovation opportunity for beauty brands to expand their product offerings into the cleaning industry, utilizing eco-friendly formulations and packaging.