Indonesian imprint MANKIND introduces its own collection of eyewear silhouettes, marking the first time that it is branching into the realm. The new collection is made up of optical accessories that came into fruition from extensive design research and exploration of different shapes and materials that would suit wearers best.
This resulted in a selection of original frame silhouettes that are ready for any environment and made to optimize the overall vision of wearers. The eyewear is all made by hand using solid acetate in Bandung to ensure that it delivers functional qualities. The leading look is the SOILE frame with a keyhole shape and a square silhouette. It is then followed by the SOYAL and then rounded out by the LAGUNA.
Inaugural Optimized Eyewear Collections
MANKIND Launches its First-Ever Eyewear Collection
Trend Themes
1. Handcrafted Eyewear - The rise of handcrafted eyewear presents an opportunity for eyewear companies to position themselves as premium brands offering artisanal products.
2. Optical Accessory Design - Exploring different shapes and materials for optical accessories provides an avenue for innovation in the eyewear industry.
3. Vision Optimization - Creating eyewear that optimizes vision provides a disruptive opportunity for the eyewear industry to cater to customers who prioritize functional qualities in their eyewear.
Industry Implications
1. Eyewear Manufacturing - Manufacturers can capitalize on the trend towards handcrafted eyewear by investing in skilled craftsmen and emphasizing artisanal production methods.
2. Design Research and Development - Design research and development in optical accessories can yield innovative shapes and materials that enhance the functionality of eyewear.
3. Vision Care - The trend towards eyewear that optimizes vision presents a disruptive opportunity for vision care providers to offer more personalized solutions based on individual customer needs.