Manischewitz Crypto Gelt has been launched as the world's first edible crypto coin that's perfect for collecting, sharing and trading this holiday season. The chocolate treats offer a new take on the classic Hanukkah candy tradition and features pieces of chocolate formed to resemble a newly launched cryptocurrency coin. Each chocolate coin is wrapped in a gold foil to give it just the right level of shine and is accented by an M-shaped dollar sign insignia as a referenced to the brand.
The Manischewitz Crypto Gelt is being launched in packs of 36 bags with an estimated price point between $9.99 and $12.99, but is also launching in four-coin bags for between $2 and $3. The treat is arriving just in time to coincide with the Hanukkah season for families to make part of their celebrations this year.
Crypto-Inspired Hanukkah Chocolates
Manischewitz Crypto Gelt Modernizes a Classic Tradition
Trend Themes
1. Crypto-themed Food Products - There is an opportunity for food companies to explore the concept of creating crypto-inspired edible products, providing consumers with a mix of fun and novelty.
2. Alternative Holiday Treats - Companies can innovate traditional holiday foods by offering unique and modern twists to stand out and gain market share.
3. Combining Popular Themes - There is an opportunity to combine popular and viral topics in a creative way to attract and engage consumers, leveraging a wider audience base.
Industry Implications
1. Confectionery - The confectionery industry can explore the creation of alternative, modern and unique sweets for festive occasions.
2. Food and Beverage - The food and beverage industry can leverage the rise of cryptocurrencies and digital culture to create fun and innovative culinary experiences for consumers.
3. E-commerce - E-commerce companies specializing in food and gift baskets can add these crypto-inspired Hanukkah chocolates to their product lineup as part of their seasonal festive range.