Spanish design agency Masquespacio was tasked with creating the visual design language of the first Mango Teen retail store in Barcelona. Cognizant that the shop is geared to serve customers between the ages of 11 to 13, the firm focused on introducing playful yet futuristic elements to the interior design.
Masquespacio took cues from the "metaverse world"—usually identified as a network of 3D virtual worlds that focus on social interaction—for the Mango Teen store. The agency definitely wanted to attract younger audiences by paying homage to the interactive digital experiences that the metaverse promises. The Mango Teen interior is defined into two sections—one with green and one with orange colors. The store was designed to showcase as many clothes as possible while "providing a unique shopping experience" and a futuristic aesthetic.
Metaverse-Inspired Retail Interiors
Masquespacio Designs a Colorful Interior for Mango Teen
Trend Themes
1. Metaverse-inspired Retail Interiors - Designing retail spaces that take inspiration from the metaverse in order to provide a unique shopping experience and appeal to a younger audience.
2. Playful and Futuristic Interiors - Creating retail spaces that feature a combination of playful and futuristic elements to attract younger audiences and deliver a unique shopping experience.
3. Color-coded Retail Spaces - Designing retail spaces that use bold and distinct color palettes to create visually striking environments.
Industry Implications
1. Retail - Retail businesses can use metaverse-inspired and playful interior design elements to enhance the in-store shopping experience and attract younger customers.
2. Interior Design - Interior design firms can leverage the trend of creating playful and futuristic retail spaces in order to cater to the unique needs of younger audiences and maintain their relevance in the industry.
3. Fashion - Fashion brands can build immersive and futuristic shopping experiences in stores that feature color-coded interiors designed to showcase as many clothes as possible while delivering a visually appealing environment.