In the most recent showing of the MANGO Fall/Winter 2012 line, the youth brand shows off its current collection of refined casual wear. The looks include premium denim shirts, short and long trench coats, colored chinos and casual business wear, making for some hip styling for the young urban professional.
Cotton, linen and polyester are key materials in this collection, while canvas and boat shoes are paired with the looks to add to their preppy style. Blues, tans and shades of white provide this lineup with a relatively simple, yet sophisticated presentation. Slender tailoring and modern fits also make this collection undeniably contemporary, while a modern twist on classic men's fashions gives the new MANGO Fall/Winter 2012 collection a dapper and elegant look that is wearable by any man.
Preppy Pretty Boy Runways
The Mango Fall/Winter 2012 Collection Modernizes Classic Styles
Trend Themes
1. Refined Casual Wear - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for casual wear that still maintain a refined and sophisticated look.
2. Modernized Classic Styles - Disruptive innovation opportunity: Incorporate technology-enabled features into classic men's fashion to create a modernized and functional aesthetic.
3. Youth Brand Fashion - Disruptive innovation opportunity: Utilize augmented reality or virtual reality experiences to enhance the shopping and brand engagement of youth-focused fashion brands.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Integrate sustainable practices into the production and supply chain of the fashion industry to meet the increasing demand for eco-friendly fashion.
2. Textile Industry - Disruptive innovation opportunity: Develop advanced fabric technologies that combine comfort, affordability, and durability to revolutionize the textile industry.
3. Retail Industry - Disruptive innovation opportunity: Implement seamless online-to-offline integration strategies to provide personalized and immersive shopping experiences for customers in the retail industry.