The most eye-catching feature of the new Manchester United third kit, designed by Nike for the upcoming 2014-15 season, is the presence of the bold golden Chevrolet bowtie logo right in front. The golden Chevy logo forms an eye-catching contrast with the deep blue kit. The blue on the kit is two-toned, and inspired by Manchester United's long-standing tradition of blue alternative kits. The team wore a blue kit when they won the European Cup in 1968, one of the biggest achievements in the team's history.
The shirt features a classic design with a sophisticated polo neck collar and three dark blue buttons. The inside of the back of the neck bears a label with the message 'Youth, Courage, Greatness', the club's stated core values.
Bowtie-Adorned Jerseys
The Manchester United Third Kit Features the Chevrolet Bowtie Logo
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Branded Sports Apparel — Opportunity for companies to innovate by incorporating non-traditional branding elements into sports merchandise.
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Multi-toned Kits — Opportunity for sports apparel companies to experiment with multi-toned kits that offer heritage-inspired designs.
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Industry Implications
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Professional Sports — Opportunity for professional sports teams to experiment with non-traditional branding on team merchandise.
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