Milan Fashion Week has been host to numerous dramatic menswear collections this week. One captivating piece in Bottega Veneta's collection was a red and white checkered neck tie. The mini scarf has the casual pattern of a picnic blanket contrasted with the luxe material of silk. It was played up by an open-collar shirt and accentuated with a black blazer.
Other notable features in the Bottega Veneta Spring/Summer 2008 line included a masculine dose of iris blue, from full suits to hefty murses ideal for toting laptops, gadgets and this season's must-have cardigan.
Man Scarves
Bottega Veneta Highlights at Milan Fashion Week
Trend Themes
1. Casual Luxe - Opportunity for luxury brands to incorporate casual and relaxed elements into their designs.
2. Statement Accessories - Potential for brands to create standout accessories that add character to any outfit.
3. Gender-neutral Fashion - Chance for designers to blur the lines between traditional men's and women's fashion.
Industry Implications
1. Fashion - Opportunity for fashion brands to experiment and push the boundaries of men's fashion.
2. Luxury Goods - Potential for luxury brands to expand their offerings beyond traditional accessories and include statement pieces such as scarves and neckties.
3. Technology - Opportunity for tech brands to collaborate with designers and create functional yet stylish accessories for the modern man.