Mamma Chia recently expanded its line of chia seed beverages to include Chia & Greens, a collection of drinks that combine the ancient superfood with leafy green vegetables and herbs like kale, mint, wheatgrass spinach, broccoli and spirulina.
Flavors like Joyful Greens, Grateful Greens, Love Greens and Soulful Greens are aimed at providing one's daily requirements of vitamin A, as well as ample amounts of calcium, protein and fiber.
The release of these Mamma Chia drinks are perfectly in line with a movement where many people are opting to drink their greens instead of chewing them in the form of a salad or otherwise. By combining potent superfoods into one easy-to-drink form, the Chia & Greens beverages are even more appealing to busy consumers.
Hybrid Superfood Beverages
Mamma Chia's 'Chia & Greens' Beverages Combine Potent Superfoods
Trend Themes
1. Superfood Beverages - Combining superfoods into convenient drink form is a popular trend that appeals to busy consumers.
2. Leafy Green Drinks - Drinking greens instead of chewing is gaining popularity and presents an opportunity for innovative beverage companies.
3. Functional Beverages - Creating beverages that fulfill daily vitamin and nutrient requirements is a growing trend in the health and wellness industry.
Industry Implications
1. Beverage Industry - The trend of combining superfoods and greens presents an opportunity for beverage companies to create unique and convenient products.
2. Health Food Market - The functional and health benefits of these superfood drinks make them a popular product in the growing health food market.
3. Fitness Industry - Functional beverages like Chia & Greens can be marketed as a supplement to promote healthy living within the fitness industry.