Singer-Developed Perfumes

Maluma Releases His First Fragrance Collection Titled 'Royalty'

Colombian singer Maluma has announced the launch of his new Royalty by Maluma 'King and Queen' fragrance collection. A first for the superstar, Maluma's new range of fragrances has been developed for both men and women, delivering a variety of unique scents, each of which takes the theme of a different gemstone.

The four-piece set consists of two scents for women -- Amethyst and Jade -- and two for men -- Garnet and Onyx. According to the singer, the collection was inspired by childhood memories of borrowing his father's colognes.

"For me, fragrance is another form of self-expressing who you are and what mood you are in. This will share another piece of me as Juan Luis, businessman, and Maluma, a creator. It was also important to me that my first fragrance collection was fluid and gave more than one or two options of fragrances," said Maluma is a recent press release.
Trend Themes
1. Celebrity Perfumes - Developing a collection of fragrances inspired by a celebrity's personal experiences and memories can create a sense of intimacy with fans and followers.
2. Gender-fluid Scents - Offering scents that are gender-neutral or designed for both men and women can attract a wider audience and reflect changing attitudes towards gender identity.
3. Gemstone-themed Scents - Creating fragrances that are inspired by different types of gemstones can add a unique and innovative twist to traditional perfume collections.
Industry Implications
1. Fashion and Beauty - High-profile collaborations between celebrities and fashion and beauty brands can create new markets and boost sales for both parties.
2. Entertainment - Expanding a celebrity's brand beyond their primary area of expertise, such as creating a fragrance collection, can create new revenue streams and broaden their appeal.
3. Luxury Goods - Designing high-end fragrances that are unique and innovative can differentiate a luxury goods company from its competitors and attract discerning customers.

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