It was just a matter of time before another celebrity created their own line of alcohol -- this time rapper E-40 introduces his malt liquor beer inspired by his life and music. Joining the likes of 'Colt 45' and 'Olde English', the bottle will be 40 ounces of high percentage beer.
After introducing his very own cocktail last year, the "Sluricane," a personalized malt liquor beer just makes sense as the rapper's next self-branding step. The artist's beer label features his typical black and gold branding and reads 'brewed and bottled by Interactions and Transactions'.
With Jay Z's new Pinot Noir champagne and P. Diddy's Ciroc vodka, E-40 joins other celebrities as they increase their market value, media attention and popularity through personalized alcohol products.
Celebrity Malt Liquors
Rapper 'E-40' Created His Own 40-Ounce Namesake Malt Liquor Beer
Trend Themes
1. Celebrity Alcohol Brands - Creating personalized alcohol products is a disruptive innovation opportunity for celebrities to enhance their market value and increase media attention.
2. Malt Liquor Revival - The resurgence of malt liquor, as seen with E-40's malt liquor beer, presents an opportunity for breweries to tap into a niche market and target a specific demographic.
3. Music-inspired Beverages - The trend of musicians creating their own alcoholic beverages is an innovative way to connect with fans and leverage their brand image to generate additional revenue streams.
Industry Implications
1. Beverage Alcohol - The beverage alcohol industry can explore partnerships and collaborations with celebrities to develop exclusive and personalized alcohol products.
2. Craft Breweries - Craft breweries can capitalize on the malt liquor revival trend by experimenting with unique flavors and brewing techniques for their own malt liquor products.
3. Music and Entertainment - The music and entertainment industry can explore licensing deals and promotional collaborations with musicians to create branded alcoholic beverages as merchandise and promotional items.