Pacsun, the American apparel retailer, unveiled the next batch of its Mall Rats NFTs. The Pacsun Mall Rats NFT series is available for auction now on Open Sea. The bids will begin at $200 USD. Pacsun's latest series marks its third NFT launch.
The third installation of Mall Rats features two special Royal.2 branded Rats -- a brand that Pacsun carries as part of its Circulate Market, a curated shop of black-owned brands. Mall Rats Drop Three includes various outfitted characters, dressed in stylish streetwear.
Each NFT corresponds with additional retail locations, including Farmington, CT, Burford, GA, Movi, MI, and more. The clothing retailer will continue to roll out additional Mall Rats collections on the last Thursday of every month going forward.
Retailer-Branded NFT Series
Pacsun Debuts its Next Batch of Mall Rats as Part of its NFT Series
Trend Themes
1. Retailer-branded NFT Series - Pacsun's successful adoption of NFTs for its Mall Rats series paves the way for other retailers to follow suit in creating their own branded NFT collections.
2. Curated Shop of Black-owned Brands - The integration of black-owned brands through Pacsun's Circulate Market could disrupt traditional retail by elevating underrepresented businesses and attracting more diverse customers.
3. Monthly Release of NFT Collections - Pacsun's consistent release of monthly NFT collections creates a new type of subscription-based revenue model for retailers.
Industry Implications
1. Fashion Retail - Retailers in the fashion industry can use NFTs to differentiate their brands and create unique, collectible items for customers to purchase.
2. Black-owned Business Platforms - Platforms that curate and highlight black-owned businesses, like Pacsun's Circulate Market, can disrupt traditional retail models and create more opportunities for underrepresented businesses.
3. Digital Art Marketplaces - NFT marketplaces like Open Sea will likely see continued growth as more retailers and artists enter the space to sell their unique and collectible digital assets.