The idea of masculinity and gender in general is ever-evolving, as this male makeup tutorial shows. Although the term 'tutorial' is a bit of a stretch here, it does show that perhaps there will soon be a market for such demonstrations. After all, there are cosmetics for men now. It could only be expected that men might need more direction than women on how to apply said products.
That said, this particular male makeup tutorial stars American actor Patrick Dempsy. Putting his eyelids in the trusting hands of his wife, he helps to demonstrate the gorgeous results of using her Lid Tints. He writes in the Instagram caption, "I'm not a makeup guy, but I'm proud of my wife's innovative product, Lid Tints for eyes."
Male Makeup Tutorials
Actor Patrick Dempsy Helps Demonstrate His Wife's Lid Tint Product
Trend Themes
1. Male Makeup Industry - The rise of male-targeted makeup products presents opportunities for disruptive innovation in the traditional beauty industry.
2. Gender-neutral Beauty - Expanding the beauty industry to include more gender-neutral products and marketing strategies is a trend worth exploring for cosmetics companies.
3. Social Media Tutorials - The popularity of makeup tutorials on social media platforms provides avenues for beauty companies to showcase their products and connect with customers.
Industry Implications
1. Beauty Industry - The makeup industry is seeing a shift towards inclusivity and expanding their consumer base to include male and gender-nonconforming individuals.
2. Social Media Industry - As social media continues to dominate the beauty industry, innovative companies can leverage these platforms for advertising and customer engagement.
3. Retail Industry - The rise of male-targeted makeup products and changing attitudes towards gender and beauty presents opportunities for retailers to expand their customer base and product offerings.