As desirable as it is to own and wear designer makeup, it ends up being quite expensive—building off of Japan's love of beauty and cosmetics, one one makeup lounge in Tokyo is hoping to make these expensive beauty products much more available to the masses in quite an unusual way.
At the Shinjuku VIP Lounge, women pay 300 yen per hour (about $2.50 USD), which gives them access to all-you-can-apply Chanel makeup, as well as complimentary miso soup from a self-serve dispenser and use of massage machines, fitting rooms and beauty gadgets.
Since all of the cosmetics in the lounge are essentially shared by all the women who enter, the lounge requires that each person pays for applicators separately in order to ensure proper hygiene and prevent makeup from getting contaminated.
All-Inclusive Makeup Lounges
This Destination Offers All-You-Can-Apply Chanel Makeup for 200 Yen
Trend Themes
1. All-inclusive Makeup Lounges - The rise of all-inclusive makeup lounges presents an opportunity for beauty brands to collaborate with lounges and offer affordable options.
2. Shared Makeup Products - This trend of shared makeup products could lead to the development of more cost-effective, yet high-quality cosmetics that can withstand being shared.
3. Beauty-on-demand - The concept of a beauty-on-demand lounge with hourly rates opens up a new realm of convenience that could be further capitalized on in other beauty and wellness industries.
Industry Implications
1. Beauty Industry - The beauty industry can take advantage of this trend by partnering with lounges to provide women with affordable access to designer makeup.
2. Hospitality Industry - The hospitality industry can capitalize on this trend by incorporating beauty lounges into existing hotels and resorts.
3. Fitness Industry - The fitness industry can implement similar beauty-on-demand concepts to make wellness and beauty more accessible while providing an additional amenity for gym-goers.